Yelp
My goal was to create a compelling ad to create brand awareness for Yelp. I wanted to go beyond the main premise of Yelp. It's more than an app to post reviews. Yelp is a community where everyone can share their voice, find the best places, restaurants, salons, etc, in their neighborhood. I started with storyboards and wanted to use their iconic red to create various shades to illustrate their story. Ideally, this video would run programmatically as OLV or within rich media.
2025
Aloe
2021
Tools
How do we remind people to water their plants? How can we keep track of multiple plants? People are finding dried leaves and brown spots on their plants because they forget to water our plants and don't educate ourselves on plant care.
Photoshop
Figma
Illustrator
After conducting interviews with 3 people, I found that 2 have a busy schedule so they prefer plants that require less maintenance. 2 said that when they buy a new plant, they are given little to no care information, leaving them with no guidance on plant care. All 3 people said they prefer a simple interface and good customer experience in a digital product.
I started with solution sketches and moved onto low-fi wireframes. Once I had all my content laid out, I moved onto the high-fi prototype by adding my established design systems in Figma. My first iteration of my design phase was too feminine and after testing the prototype with users, I found that a Notifications page was useless and the users were getting confused. In this stage, my user flow was not successful.
Tools
After Effects
Illustrator
Cafe Kubal
2018
Cafe Kubal is a local coffee shop in Syracuse, New York. I developed a seamless experience for students to purchase coffee while they are studying
What kind of users are drinking coffee? Where can a student load up on caffeine for a study session? Being a student on campus, it can be difficult to find places to study, especially during midterms and finals week. The library is always crowded so students are struggling to find a spot to study and grab their coffee.
Students need a coffee-buying experience that is convenient during finals and midterms week. Some elements from the original website resonate in the design so you will see the use of the signature color red. The target audience are students and professors that want to feel like Cafe Kubal is a safe and convenient place to study and get work done.
Tools
Photoshop
Figma
Sweeto
2018
How do you satisfy your sweet tooth while maintaining a keto diet?
Tools