Cafe Kubal

Senior Project - 2018

Cafe Kubal is a local coffee shop in Syracuse, New York. I developed a seamless experience for students to purchase coffee while they are studying

TOOLS
Photoshop, Illustrator

SKILLS
UX/UI Design, Mobile App Design, Brand Design

Developing a Persona

What kind of users are drinking coffee? Where can a student load up on caffeine for a study session? Being a student on campus, it can be difficult to find places to study, especially during midterms and finals week. The library is always crowded so students are struggling to find a spot to study and grab their coffee.

Meet Stephanie

Occupation: Student

Age: 20

Major: Biology

Hometown: San Francisco

College: Syracuse University

every where on campus is too crowded
slow WiFi
not enough table space
high stress environment

Frustrations

Goals and Needs

needs a less crowded place to study
fast and reliable WiFi
coffee to keep her awake and functional
relaxed and slow-paced environment

Moodboard

Students need a coffee-buying experience that is convenient during finals and midterms week. Some elements from the original website resonate in the design so you will see the use of the signature color red. The target audience are students and professors that want to feel like Cafe Kubal is a safe and convenient place to study and get work done.

I gathered a mood board of Cafe Kubal of the images I wanted to include in the app.